Between your list prices and the money that lands in your account sits a chain of small decisions: discounts, rebates, freight, payment terms, services given away. Each one looks harmless. Together they are usually worth points of margin. The analytics below make every leak visible, sized and ranked, on your own transactions.
This is the working view a leadership team gets: realization, leakage, guardrail discipline and the money map, on one screen, refreshed from your transactions.
The waterfall tracks one dollar of list price to the pocket. The money is rarely where leaders think it is: the biggest buckets are usually the ones nobody prices deliberately.
Every give-away between list and pocket, sized per bucket, per segment, per customer.
What moved your margin year over year: price, cost, volume, mix, each effect isolated.
Discount plotted against deal size. The expensive pattern is almost always small deals with big discounts.
Revenue is not profit. Cost-to-serve turns your customer list into a profit map, customer by customer.
Which prices are too low, which discounts actually work, and which products quietly subsidize the rest.
Finding the number is analysis. Banking it is management: every leak gets an owner, a move and a date, and the bridge tracks captured profit against the plan.
Every deal plotted against the target price and its guardrails. Inside the corridor, pricing is governed. The deals outside it are not exceptions, they are the pattern to fix.
Rank customers by profitability and add them up. The curve peaks well above 100%: the most profitable customers earn more than your entire reported profit, and the tail gives part of it back. Knowing who sits where changes every negotiation.
When discount has no relationship with deal size, pricing is being decided one negotiation at a time. Guardrails and peer visibility close most of this gap within months.
The value identified is not yet the value banked. Every finding leaves the analysis with an owner, a move and a date, and your sales team sees the same data we do: no black box, no name and shame, healthy emulation.
Start free with the self-assessment, or bring your margin picture to a 45-minute conversation.
